Karren Brady: Stadium move "well-received"

Karren Brady in a promotional still for The Young Apprentice
© BBC
West Ham United vice-chair Karren Brady claims that the club's move into the London Stadium has been "well-received".
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West Ham United vice-chair Karren Brady has claimed that the club's move into the London Stadium this season has been "well-received" by fans.

On the pitch, the Hammers have not found the venue to be a happy hunting ground so far this term, earning just four points from a possible 12 to leave them 18th in the Premier League table.

Meanwhile, supporters have been vocal about their dislike for the new stadium and a section of fans were heard to chant "Stratford's a shithole, I want to go home" during last weekend's 1-1 draw with Middlesbrough.

Speaking at the Leaders 2016 conference on Wednesday, Brady said that the move to the stadium had allowed the club to offer fans a better matchday experience at a cheaper cost.

"So here we have this great stadium in London, much better prospects, facilities, travel links, everything, than our old stadium but we charge a lower price," she said. "So we offer them more dynamic product at an inferior price which is quite dynamic and it has been so well-received.

"We had a difficult job to do when we were moving to a new stadium. We sold the stadium out to 52,000 season-ticket holders. We have 10,000 under-16-year-olds who come week in, week out. We have completely sold out hospitality. I have 50,000 people who have paid to join the waiting list to be able to buy a season ticket. We have 36,000 members.

"We have the best stadium. There are some great stadiums in this country but there is only one Olympic stadium and it's ours and branded ours and it has really had a dynamic impact on the things that we can do."

The Hammers had been at previous home Upton Park since 1904.

 A general view of the Olympic Stadiumon July 21, 2013
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1Manchester CityMan City76011871118
2Tottenham HotspurSpurs7520123917
3Arsenal7511167916
4Liverpool75111810816
5Everton7421115614
6Manchester UnitedMan Utd7412138513
7Chelsea7412129313
8Crystal Palace7322118311
9West Bromwich AlbionWest Brom72328719
10Southampton72327619
11Watford72231213-18
12Leicester CityLeicester7223811-38
13Bournemouth7223611-58
14Burnley721459-47
15Hull City7214714-77
16Middlesbrough7133710-36
17Swansea CitySwansea7115612-64
18West Ham UnitedWest Ham7115817-94
19Stoke CityStoke7034516-113
20Sunderland7025613-72
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