Heineken to enter Formula 1 with €200m deal?

Dutch beer brewer Heineken is reportedly entering Formula 1 with a major sponsorship deal.

Dutch beer brewer Heineken is reportedly entering Formula 1 with a major sponsorship deal.

A month ago, F1 legend Sir Jackie Stewart announced that "very soon" a "large internationally-renowned company will come into F1 as a global sponsor".

De Telegraaf, a Dutch newspaper, says that that brand is Heineken, with the first signs of the deal to be trackside during the Canadian Grand Prix next month.

"Heineken will probably also enter into a partnership with one of the teams as part of the sponsorship agreement with FOM," the report said, valuing the five-year deal at some €200m (£157m).

Heineken, also a sponsor of football's Champions League, owns 43% of Force India chief Vijay Mallya's drinks conglomerate United Breweries.

Meanwhile, Ferrari backer Shell, another Dutch multinational, has announced that it will stop its trackside deal with F1 as well as its naming rights of the Belgian Grand Prix.

Vitaly Petrov speaks during a press conference at the Yas Marina circuit on November 1, 2012
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