Gemma Collins is said to have turned down an approach to appear on the next series of Celebrity SAS: Who Dares Wins.
The former TOWIE star has lost an impressive three stone during the coronavirus lockdown, a feat that has helped her to the top of the producers' wishlist for the next run of the gruelling Channel 4 show.
In the series, ex-SAS soldier Ant Middleton puts a group of celebs through their paces in a test of the physical endurance and mental fortitude required to make it in the SAS.
"Channel 4 have been desperate to sign Gemma up for the next series as they know she would pull the viewers in and be a ratings hit," a source told The Sun.
"They wanted her so much they asked, 'what will it take?' She's been inundated with television offers since the success of her own reality TV show Diva, and is already struggling to have a day off.
"SAS: Who Dares Wins is completely out of Gemma's comfort zone but she's TV gold and show bosses know that she's at the top of everyone's wish list right now when it comes to reality TV... after all, she is the GC.
"But she simply hasn't got the time and doesn't think camouflage and army boots are quite her style anyway."
The GC has an extensive reality TV CV, including stints on Celebrity Big Brother, I'm A Celebrity... Get Me Out Of Here! and Dancing On Ice.