MX23RW : Friday, August 28 18:45:12| >> :600:263277:263277:

Channel 5 head Ben Frow: 'My biggest regret is Penguin A&E with Lorraine Kelly'

Channel 5 head Ben Frow: 'My biggest regret is Penguin A&E with Lorraine Kelly'
© Channel 5
Channel 5's director of programmes Ben Frow admits that a documentary about "poorly penguins" hosted by Lorraine Kelly is his biggest commissioning regret.

Channel 5's director of programming Ben Frow has admitted that commissioning Penguin A&E with Lorraine Kelly has been his biggest mistake during his time with the broadcaster.

The 2016 documentary series saw the daytime stalwart visit a hospital in South Africa that specialises in treating "poorly penguins" but it did not resonate with viewers, pulling in an audience of just 880,000.

Appearing at the Edinburgh TV Festival today, Frow was asked for his biggest regret and replied: "What I learned was you never, ever, ever presume that something is going to work. So the biggest failure I remember at my time at Channel 5 was Penguin A&E with Lorraine Kelly.

"We commissioned two episodes and we were so certain that the combination of penguins, A&E and Lorraine Kelly was a slam dunk that we doubled the order, only to find that it launched and sank like a stone.

"When people now talk about launching a new series and they feel really good about I say 'Don't say that'. Do not presume that just because all the ingredients add up, this is going to work!"

The bonus two episodes of the show were burned off in early 2017.


Follow us on Twitter @SMEntsFeed and like us on Facebook for the latest entertainment news alerts.

Click here for more stories about Ben Frow

Share this article now:
Did you know...?
Blind Date host Paul O'Grady
Read Next:
Blind Date "probably" axed by Channel 5
Latest Entertainment Video

rhs 2.0
New TV Picks header

Friday, August 28

We LOVE Are You Being Served?: Channel 5, 9pm
A look back at Mrs Slocombe's pussy and all things Grace Brothers

Canada's Drag Race: BBC Three, from 6am
The penultimate episode features one Michelle Visage as the special guest judge

Lodgers for Codgers: Channel 4, 9pm
A unique suggestion for tackling the housing crisis sees youngsters move in with OAPs

Coronation Street: ITV, 7.30pm
Daniel encounters Nicky out with a client and embarrassment ensues...
Media Mole's Spotify playlist