BT Sport have lost the rights to broadcast Serie A football matches in the UK to newcomers Eleven Sports.
The group, owned by Leeds United chief Andrea Radrizzani, has already taken La Liga broadcasting rights off Sky Sports.
It is unclear how Eleven plan to show matches in the UK, but they have already launched a digital subscription service in some other European countries.
BT have held the exclusive broadcast rights to Serie A games since the channels were launched in 2013 when they took the fight to Sky.
In the past year new digital players, including Amazon, have entered the market for sports rights.