Fitness guru Joe Wicks has reportedly received offers from both Strictly Come Dancing and I'm A Celebrity, Get Me Out Of Here in the last few weeks.
The 33-year-old has amassed a following of millions, and raised more than £90,000 for the NHS, by offering free daily PE lessons on YouTube during the coronavirus lockdown.
According to The Mirror, Wicks has always rejected offers to appear on reality shows - and has already turned down a £300,000 offer from I'm A Celebrity.
A source told the newspaper: "He has been scouted for a third consecutive year by both shows but ruled them out because he fears taking part would damage his brand."
Wicks has an estimated net worth of £14.5 million through his Body Coach business.Follow us on Twitter @SMEntsFeed and like us on Facebook for the latest entertainment news alerts.