Channel 4 has kickstarted its marketing campaign for the return of The Circle.
The reality show is back next month, with a week-long celebrity edition in aid of Stand Up To Cancer preceding the third series. Both shows were prerecorded in full in Manchester late last year.
A new one-minute trailer - presented in the style of a cult infomercial - reimagines The Circle as a popularity-increasing retreat where not everything is as it seems.
Watch the advert, including a cameo from host Emma Willis, below:
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