Martin Kemp has reportedly been approached by I'm A Celebrity... Get Me Out Of Here!, one year after his son Roman Kemp enjoyed a successful stint on the show.
The ratings heavyweight is still going ahead this year despite the ongoing problems caused by coronavirus, although the Aussie jungle is being switched for the Welsh countryside.
Roman, 27, finished third on last year's series and according to The Sun, producers are now keen to sign up his father Martin, 58.
"Martin would be a key signing for I'm A Celeb this year but there's a massive price attached to his name," a source told the newspaper.
"ITV approached his management company and they're talking figures. Roman was a hit with viewers during the last series so getting Martin would be a coup."
The source added: "Martin had been approached earlier in the year but couldn't have made it work because of prior commitments.
"But after coronavirus cleared his schedule the only thing standing between him and the show is whether ITV can afford his fee."
The pair currently appear together on ITV Sunday morning magazine show Martin & Roman's Sunday Best!