MX23RW : Wednesday, November 11 20:09:02| >> :600:1726782:1726782:

ITV confirms major restructure putting emphasis on on-demand

ITV confirms major restructure putting emphasis on on-demand
ITV announces the launch of a new Media and Entertainment division comprising separate units for Broadcast and On-Demand.

ITV has announced that it is launching a new Media and Entertainment division that will contain separate arms for Broadcast and On-Demand content.

The broadcaster's director of television Kevin Lygo will oversee the new division, with particular focus on the Broadcast side, while chief marketing officer Rufus Radcliffe will head up the On-Demand unit.

The decision to promote the role of on-demand content in ITV's thinking is a move towards safeguarding its future in a world increasingly dominated by on-demand services and will see the broadcaster increasingly commission content with a streaming audience in mind as a first priority.

The On-Demand unit will cover the ITV Hub, ITV Hub+ - a premium version of ITV Hub without advertising - and BritBox, ITV's joint-venture SVOD service with the BBC.

ITV CEO Carolyn McCall explained: "Our new Media and Entertainment Division will enable ITV to continue to deliver mass, live audiences while investing in the future to create the sort of content and viewing experience that younger, and other harder to reach viewers want.

"ITV will continue to broadcast shows which entertain millions of viewers. Most are watched live and that fact together with the scale of these audiences will continue to offer unrivalled opportunities for brands to reach consumers.

"Linear channels will be around and be profitable for many years but we also need an On-Demand business which will increasingly be the focus of our new investments in content and technology and which will be our growth engine attracting younger and more targeted audiences to ITV."

The process of restructuring at the organisation has already begun and is expected to be completed by March next year.

Separately, ITV has confirmed that it is looking at options to save cost by reducing its office space, inspired in part by the effectiveness of home-working during the coronavirus lockdown.


Follow us on Twitter @SMEntsFeed and like us on Facebook for the latest entertainment news alerts.

Click here for more stories about Kevin Lygo

Share this article now:
Did you know...?
ITV network logo
Read Next:
ITV profits drop 50% in first half of 2020
Latest Entertainment Video

rhs 2.0
New TV Picks header

Wednesday, November 11

Coronation Street: ITV, 7.30pm
Leanne makes an impassioned plea to the court in an attempt to save Oliver

Hell's Kitchen: ITV2, 9pm
The teams must put a fresh twist on some Italian classics

This Is Us: Amazon Prime, from 2am
Season five premieres, with new episodes dropping every Wednesday
Media Mole's Spotify playlist